Legal marketing
built by a lawyer
who actually gets it.
Premium SEO, AI search visibility, and authority building for law firms — with one rule that changes everything: I only work with one firm per practice area per county. Your competitors don't get my playbook. Ever.
- Licensed attorney in California and Illinois
- Built and ran SEO for a 15-office Southern California firm
- CPS defense, criminal defense, PI, family, immigration — I know the verticals
- I understand law firms, intake, judges, and how clients actually search for lawyers
This is not legal work. This is SEO work. I will get you the legal work.
I built this agency around everything I wished legal marketing companies actually did for their clients.
For years I was the person sitting on the law firm side, watching agencies bill thousands a month for templated reports, recycled blog posts, and rankings that never moved. I watched firms get locked into 12-month contracts with people who didn't understand the difference between CPS defense and family law. I watched competitors get the same playbook from the same agency.
So I left. And I built the firm I wanted as a buyer.
The SoCal Lawyer is a one-person-led, founder-run legal marketing agency. I'm a practicing attorney who happens to have spent the last several years building the entire digital footprint of a multi-office Southern California law firm — five county microsites, 3,000-word CPS hub pages, schema markup, AI visibility audits, Google Business Profiles, the works.
I understand lawyers because I am one. I understand SEO because I built it from scratch. And I understand your competitors because I've watched them for years.
No bloated retainers. No mystery reports. No twelve month contracts.
Exclusivity
One firm per county per practice area. Locked at signing, in writing.
Strategy
Bespoke roadmaps written by a lawyer who knows your market, not a templated deck.
Reporting
Real dashboards. Real numbers. No vanity metrics, no smoke.
Speed
I move fast. Pages ship in days, not months. Movement in weeks, not quarters.
Accountability
Month-to-month. Results keep clients, not contracts. If I don't earn the next month, I don't get it.
We don't work both sides.
Every other agency takes ten clients in the same market and lets them fight each other for the same keywords. That's not strategy — that's a conflict of interest dressed up as a retainer.
When you retain The SoCal Lawyer, I lock the county and practice area to your firm. I will not — under any circumstance — take on another attorney competing in your market while you're my client.
How it works
- One firm per county per practice area
- Locked at signing, confirmed in your engagement letter
- Practice area defined narrowly: DCFS Defense, DUI, PI Auto, Family Law
- Multi-county lockouts available on Enterprise engagements
- Once your market is taken, it's taken. Lock in before your competitor does.
I offer way more for way less.
No magic. I'm a one-person operation with low overhead and high output. The math just works in your favor.
Pricing for firms that want market dominance.
Month-to-month. No setup fees. No twelve month contracts. Cancel anytime with 30 days notice.
Foundational content authority for boutique firms ready to compete.
Them: 4 · Us: 10Doubled cadence for verticals demanding topical depth.
Them: 8 · Us: 20Content moat strategy. Saturate your category before competitors react.
Them: 14 · Us: 50Multi-practice publishing engine with editorial governance.
Them: 20 · Us: 75Market-dominating output. Your in-house newsroom. Dedicated editor included.
Them: 30 · Us: 100Targeted geo and service expansion for single-market firms.
Them: 4 · Us: 10Multi-city rollout with full schema and link architecture.
Them: 8 · Us: 20Regional dominance build. Every winnable local query.
Them: 15 · Us: 50Statewide expansion with dedicated production pod.
Them: 22 · Us: 75Total local saturation. Franchise and multi-office tier. Account director included.
Them: 30 · Us: 100Complete top-to-bottom rebuild to premium standards.
One-time engagementHands-on management, review response, Q&A, insights.
Per location · per monthDaily-cadence posting with custom creative and CTAs.
Them: 10 · Us: 30Twice-daily presence to compound local pack visibility.
Them: 20 · Us: 60Maximum-frequency posting with bespoke imagery and weekly review.
Them: 30 · Us: 90Yahoo Finance + Digital Journal headline placements, Google News and Bing News indexation, plus 250+ outlets including Boston Herald, Star Tribune, Post-Gazette, Buffalo News.
Them: $1,850 · Us: $669Two flagship releases monthly. Editorial topic planning included.
Them: 1 for $4,850 · Us: 2Weekly newsroom cadence with topic clustering.
Them: 2 for $9,500 · Us: 4Senior strategist plus execution pod. Full technical SEO, on-page, link strategy. Includes 2 PR and 6 authority backlinks monthly.
Includes 2 PR + 6 links / moMulti-office firms. Dedicated strategist, weekly working sessions. Includes 4 PR and 12 authority backlinks monthly.
4 PR + 12 links · LimitedGet cited by ChatGPT, Gemini, Perplexity, Claude. Full GEO program — entity work, semantic authority, citation building.
Most agencies don't offer thisThe flagship. Combined SEO Authority and full AI Search program for category leadership.
6 PR + 18 links · LimitedLock your market before your competitor does.
Once a county and practice area is taken, it's taken. Let's talk before someone else gets your lane.
Start the conversation →